Effective Date: July 22, 2026     |     Last Updated: July 22, 2026

CFO by Design is a registered trade name (“DBA”) of Genesis Financial Associates Inc. In this Privacy Policy, “CFO by Design,” “we,” “us,” and “our” refer to Genesis Financial Associates Inc. doing business as CFO by Design. We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at cfobydesign.com (the “Site”), contact us, or use our financial services, including our fractional CFO advisory, bookkeeping, and accounting services (collectively, the “Services”).

By accessing or using the Site or the Services, you agree to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access the Site or use our Services.

1. Information We Collect

We collect information that you provide directly to us, information collected automatically when you use the Site, and information from third-party sources. This may include:

Information You Provide to Us

Contact information such as your name, business name, email address, mailing address, and telephone or mobile number;

Financial and business information you share so we can provide bookkeeping, accounting, and CFO advisory services (for example, financial statements, transaction records, payroll data, and tax-related documents);

Communications including the contents of forms you submit, emails, text messages, and other correspondence with us;

Account and engagement details such as service preferences, billing information, and records related to your engagement with us.

Information Collected Automatically

Usage and device data such as IP address, browser type, operating system, referring pages, pages viewed, and the dates and times of your visits;

Cookies and similar technologies used to operate the Site, remember your preferences, and analyze traffic. See the “Cookies and Tracking Technologies” section below.

2. How We Use Your Information

We use the information we collect for legitimate business purposes, including to:

Provide, operate, and maintain our Services, including bookkeeping, accounting, and fractional CFO advisory work;

Respond to your inquiries, requests, and customer service needs;

Communicate with you about your account, appointments, service updates, and administrative matters;

Send you text (SMS) messages where you have provided express consent, as described in the “SMS / Text Messaging” section below;

Process payments and manage billing;

Improve, personalize, and analyze the Site and our Services;

Comply with legal, regulatory, tax, and professional obligations; and

Detect, prevent, and address fraud, security issues, and technical problems.

3. SMS / Text Messaging Program

When you provide your mobile phone number and check the consent box on a form on our Site, or otherwise give us your express written consent, you agree to receive text (SMS) messages from CFO by Design. These messages may include appointment reminders, account and service updates, billing notices, and — where you have separately opted in — marketing or promotional messages about our Services.

Consent to receive text messages is not a condition of purchasing any goods or services. Consent is collected through a clearly labeled, unchecked opt-in checkbox on our website contact form, and is never pre-selected or required to submit the form.

Message Frequency

Message frequency varies based on your interactions with us and the services you request.

Message and Data Rates

Message and data rates may apply. Please contact your wireless carrier for details about your messaging or data plan.

Opt-Out Instructions

You can cancel the SMS service at any time by replying STOP to any text message you receive from us. After you send “STOP,” we will send you a confirmation message and then stop sending SMS messages to you. If you want to opt back in, simply sign up again as you did initially.

Help Instructions

For help or more information, reply HELP to any message, email us at [email protected], or call us at 888-833-8864.

Carrier Liability

Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. Information (such as your phone number) may be shared only with the vendors and service providers that we use to operate and deliver the SMS messaging service on our behalf, and never for their own marketing purposes.

4. How We Share Your Information

We do not sell your personal information. We do not share text messaging opt-in data or consent with any third parties for their marketing purposes. We may share your information only in the following limited circumstances:

Service providers and vendors who perform services on our behalf — such as messaging platform providers, hosting providers, payment processors, and accounting software — and who are bound to use the information only to provide those services to us;

Professional advisors such as auditors, attorneys, and insurers, where reasonably necessary;

Legal and regulatory authorities when required to comply with applicable law, regulation, legal process, or enforceable governmental request;

Business transfers in connection with a merger, acquisition, financing, or sale of assets, subject to this Privacy Policy;

With your consent or at your direction.

5. Cookies and Tracking Technologies

Our Site may use cookies, web beacons, and similar technologies to operate the Site, remember your preferences, understand how the Site is used, and improve your experience. You can set your browser to refuse some or all cookies or to alert you when cookies are being sent; however, some parts of the Site may not function properly without them.

6. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect the personal and financial information we handle, including access controls and encryption where appropriate. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as necessary to provide our Services, maintain your account, comply with our legal, tax, and professional record-keeping obligations, resolve disputes, and enforce our agreements. When information is no longer required, we take reasonable steps to securely delete or de-identify it. You may request deletion of your information as described in the “Your Privacy Rights” section below, subject to legal retention requirements.

8. Your Privacy Rights

Depending on your location, you may have the right to request access to, correction of, or deletion of the personal information we hold about you, to opt out of certain uses, and to withdraw consent (including consent to receive text messages). To exercise these rights, contact us using the details in the “Contact Us” section. We will respond consistent with applicable law.

9. Children’s Privacy

Our Site and Services are intended for businesses and individuals aged 18 and older. We do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it.

10. Third-Party Links

Our Site may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date above and, where appropriate, provide additional notice. Your continued use of the Site or Services after any changes indicates your acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

CFO by Design

A DBA of Genesis Financial Associates Inc.

Orlando, Florida, United States

Email: [email protected]

Phone: 888-833-8864